T-Mobile
Case Study
Personalized E-Comm Experiences
Centerfield Media provides hyper-personalized buying experiences. More than 150 million in-market shoppers engage with Centerfield's buying experiences from search, display, social, and proprietary digital brands.
Centerfield's experiences are customized for each shopper based on first‑party data acquired in the moment, including location, device, digital engagement signals, and live interactions.
My Role
I was the Lead Product Designer for our client T-Mobile. I used the T-Mobile design systems guide to create our own DRM site that included the latest plans and pricing, a product catalog, and a custom buy-flow experience. I also created site flows and wireframes and low-fidelity prototypes. The custom buy-flow I designed increased T-Mobile's sales revenue by 5% in the first 3 months of launch.
T-Mobile Micro Site & Buy Flow
A/B Testing
I Compared various interfaces for the plans and pricing table to analyze which version converts better toward a sale.
